Novo

LANEIGE MEETS ARTS Artist NOVO

ART PROJECT FOR 2022

Experience a pleasant change in life through
art projects presented by LANEIGE!

LANEIGE LIP SLEEPING MASK [BERRY] 상품 일러스트 이미지

Laneige Meets Arts Artist NOVO

NOVO crosses genres including installations, paintings and performances to tell us
stories of art, culture and the artist’s personal experiences in a witty manner.

His bright work full of hopeful energy begins by discovering new meanings from his joyful youth, such as the drawings he made when he was a kid. His emotions, which are aroused from this experience, are presented in an unabashed way. He continues to create and maintain his work with the countless conversations he shares with his favorite people as a motif. He rejects settling on a single style or category. Instead, he challenges conventional ideas and evolves by engaging in a variety of dialog with those who face his work through the form of stage art or collaborations with different brands.

@novoing

LANEIGE LIP Sleeping MASK [Gummy Bear] 상품 일러스트 이미지

HAPPINESS

Happinesswith LANEIGE.
In my definition, Happiness means Love Yourself.

I often use the word, happy.
I am a kind of person who tries to love oneself and feels happy when I collect beautiful things of whatever description.
In my studio full of things I love, I reinterpret them in my own style and put it on the canvas.

The main purpose of a beauty brand is to create a beautiful appearance. However, I asked myself,
“What is my idea of beauty?” after meeting LANEIGE and I wanted to search for the answer together.
And the answer was near at hand. Whenever I talked with people running the brand LANEIGE, I felt that they were as beautiful on the inside as on the outside.
Through talking with them, I realized that pursuing beauty is a way of loving oneself.

Self-love leads to happiness and we all must keep trying to be happy.
Hopefully, this collaboration brings happiness to everyone who enjoy the search of their true self.

By Artist NOVO

LANEIGE LIP Sleeping Mask [Vanilla] 20g 상품 일러스트 이미지

A reinterpretation of LANEIGE products
based on the perspective of NOVO

Swipe left and right to discover more illustrations

Every day bright Radian-C Cream

“When I first saw Radian-C Cream, I thought it looked like a tennis ball, probably because of its shape and texture.
This image tries to convey the idea of lively and vibrant energy with balls bouncing over the tennis court.
A pencil is something that we keep near us and use,
and signifies that it has to be the same way with Radian-C.”

By Artist NOVO

Morning Glory Neo Cushion

I worked on this piece imagining NEO Cushion being a part of my morning routine.
When I come to work, the first thing I do is to put a record on my turntable and drink coffee.
I wanted to create an image of NEO Cushion being carelessly put on a turntable instead of a vinyl.
Morning Glory is one of the songs I always listen to, and the title literally feels like our face when we put on the cushion.

By Artist NOVO

Always Hope You Skin Veil Base

Things and Skin Veil Base on the desk are leaning against each other.
Good balance is important, not only in our everyday life but also on the skin.
This illustration represents how LANEIGE wishes for you to get beautifully balanced skin through Skin Veil Base before makeup.
N, S, E and W hidden in the illustration symbolize the compass that helps us find the direction.

By Artist NOVO

Water Bank Water Bank

This piece conveys the message: listen to the stories your skin is telling you,
like the way you pay attention to the sound of a large radio player.
Products are arranged where the speaker is, and the moisture is dancing to the rhythm in the middle.

By Artist NOVO