Hug Campaign
Hug Campaign
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OUR STORY
The beginning of LANEIGE’s change
to embrace universal goodness.
Our smallest movements can make a bigger difference.
LANEIGE has been taking part in activities that spread the value of water
and preserve water resources for the past 10 years based on the brand’s belief that
water, the origin of all life, is the key to beautiful skin and vibrant life.
And now, to reach a more sustainable future,
we seek to keep the vibrant beauty of water
by reducing our products’ impact on water and the environment
by changing our little lifestyle habits.
LANEIGE also respects the different types of beauty
possessed by its global customers just like water that sparkles in a fluid state
without losing the very essence of its nature.
Let our attention and warm hearts embrace the people and our planet.
Let us be fluid and sparkling just like water.
HUG for Universal Goodness
LANEIGE CAMPAIGN
HUG FOR UNIVERSAL GOODNESS
Our smallest movements can make a bigger difference.
HUG for UNIVERSAL GOODNESS Laneige
HUG PROMISE
A lasting commitment for sustainable water preservation and to embrace the beauty of its diversified global customers.
01. PRODUCT
SUSTAINABLE PRODUCTSLANEIGE will take responsibility starting from the product planning phase
to improve the environmental attributes of the products.
Efforts to reduce the water footprint
All LANEIGE products have obtained Water Footprint Certification
for saving water throughout their entire lifecycle. 
Amount of water saved by LANEIGE (*total sales in 2021) 7,757,498L
-
Daily water
consumption of
150,000 people (5L of water used a day by 1 person based on water.org) -
4 international
Olympic swimming pools (Official standard for 1 international Olympic swimming pool: 20,000L) -
15.51 million
bottles of 500ml water (1 PET water bottle: 500ml)
The amount of water saved throughout the entire
lifecycle of one Water Sleeping Mask
0.7 liters of water (= 1.4 PET bottles of 500ml water)
98 grams of carbon (= 97.5g gold bar)
The amount of water saved throughout the entire lifecycle
of one Water Bank HA Serum
0.25 liters (= 0.5 PET bottles of 500ml water)
The amount of water saved throughout the entire
lifecycle of
one Water Bank HA Cream
3.05 liters (= 6 PET bottles of 500ml water)
The amount of water saved throughout
the entire lifecycle of one Cream Skin Refiner
51liters of water (= 102PET bottles of 500ml water)
Efforts to reduce the plastic
We will lower the weight of plastic packaging and increase recycling materials and
refillable products to reduce plastic used for LANEIGE products.
Water Sleeping Mask
21g of plastic saved from
packaging for each product
Phyto-Alexin Ampoule
70% recycled plastic
Phyto-Alexin Cream
30% recycled plastic
02. ACTION
SAVE THE WATERLANEIGE is conserving the ocean by collaborating with local
communities in China & Thailand
LANEIGE Protects the Ocean
To protect our beach, LANEIGE will take part in an ocean cleanup project.
In May 2023, LANEIGE and WWF signed an international partnership among 3 countries (Korea, China, and Thailand) for marine conservation. The goal of this partnership is to collaborate on conservation activities around local communities that are designed to protect our oceans.
In 2021, we designated Cheongpodae Beach, Taean as one of our project locations and conducted plogging events. We have collected 235 tons of marine debris in 2022.
In China, LANEIGE will sponsor the Blue Planet Fund of WWF-CHINA to support research institutions and organizations committed to the conservation and sustainable management of marine resources. It will also invite employees of Amorepacific to its plogging events in Sanya Shi, Hainan.
In Thailand, LANEIGE will build a community for marine conservation, together with 10 local communities and schools located along the Gulf of Thailand and Andaman Sea. In 2023, it will support public awareness and cleanup projects with the goal of collecting 90 tons of marine debris every year.
LANEIGE and WWF-Korea are working
together to protect our ocean
#SAVE THE WATER Challenge
LANEIGE will make changes in our daily actions
to create easy and helpful water saving habits.
#SAVE THE WATER 1.0 [2022]
Sustainable travel with #SAVETHEWATER vacation kit
- Create a daily habit to use a reusable tumbler made from bio-degradable materials and
eco-friendly vacation kit to reduce water consumption in daily life - Hydrate your skin with Water Bank Cream which save up 3.2 liters of water
through the whole product life cycle and certified Water Footprint
# BYE, WATER FOOTPRINT [ 2021 ]
Blue Movement Kit, a simple step to reduce your own daily water footprint
- Using a cup when brushing your teeth three times a day to save up to 3.42 liters of water.
- Carrying a tumbler everywhere you go to reduce the use of disposables.
03. WE HUG
HUG for Universal Goodness.LANEIGE will embrace the diverse beauty of customers around the world
and strive to have a positive impact.
LANEIGE will perform activities for sustainable environment and society
in 36 countries and regions where the brand is doing business in.
OUR HISTORY
LANEIGE’s journey of water preservation, since 2010.
2010’
WATERFUL SHARING CAMPAIGN
Donating a portion of sales profit to Save the Children.
New water tank construction and old well maintenance project in Africa.
2016’
REFILL ME CAMPAIGN
A portion of sales profit from LANEIGE Water Bank and Refill Me Bottle
donated to Team & Team.
Sponsorship for a project dedicated to developing underground water and
maintenance of existing facilities along Tana River, Kenya.
2020’
RESCUE WALTER
Rescue Walter Campaign and donating a portion of sale profit from Limited
Edition LANEIGE Water Sleeping Mask to Team & Team.
Sponsorship for a project dedicated to developing underground water and
maintenance of existing facilities along Tana River, Kenya.
2021’
BLUE MOVEMENT
A campaign to protect clean and pure water.
Marine protection project and donation to sustainable water resource
preservation and plastic issues.
2022’
HUG for Universal Goodness
A campaign for sustainable environment and society to preserve our precious water and embrace the genuine light of global customers.
Donation to marine conservation for beach cleaning activities in Tae-an National Park through a continuous partnership with WWF-Korea, a global NGO.
LANEIGE Protects the Ocean
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