 
                    
                            WATER BANK
                            IS THE ANSWER
                        
                            YOUR BARRIER-BOOSTING CHOICE
                            FOR HYDRATED SKIN
                        
 
                        
                            WATER BANK
                            Gentle Gel Cleanser
                        
 
                        
                                PROTECT YOUR SKIN
                                WITH EVERY WASH
                            
                                A pH 5.0, non-drying gel cleanser formulated to
                                remove daily makeup and sunscreen
                                while keeping skin balanced, hydrated, and resilient 
                            
Your Skin’s Daily Protection
                                pH 5.0
                                Gentle cleansing meets
                                barrier support
                            
Barrier Protection + Makeup Removing
 
                        
                        What makes a healthy barrier?
                        Slightly acidic acid mantle(pH)
                    
                                Imbalanced
                                Skin pH
                            
                                Dryness or
                                excess oil
                            
                                Slightly acidic
                                Skin pH
                            
                                Healthy and
                                hydrated
                            
                                When is our skin hydrated and healthy?
                                pH 4.5~5.5 slightly acidic state
                            
Healthy skin
 
                                Acidic
Oily skin
Alkaline
Dry & sensitive skin
 
                            
                                        Moisture Barrier
                                        Strengthening
                                    
                                        *Decrease in skin 
moisture loss 
after 4 weeks
                                    
 
                                        *TEWL=Trans-epidermal 
Water Loss
                                        Healthy skin pH
                                        Maintenance
                                    
                                        *No remarkable change 
before 
and after 
facial cleansing
                                    
 
                                        
                                Test Conducted by P&K Skin Research Center / 
                                Clinical Result of 31 adult female women aged 20-49 / 
                                Period: 24.05.20-06.19
                            
 
                            + 93 %
                                        Agreed skin 
                                        moisture barrier 
                                        feels healthier
                                    
+ 90 %
                                        Agreed cleanser cleanses 
without 
compromising 
the 
moisture level
                                    
+ 87 %
                                        Agreed skin 
felt 
less 
prone to 
bad 
skin condition*
                                    
*Dryness, flakiness
                                Based on the self-assessment survey portion of a 4 week
                                Clinical study on 31 women ages 20-49 
                                Test Conducted by P&K Skin Research Center / 
                                Clinical Result of 31 adult female women aged 20-49/ 
                                Period: 24.05.20-24.06.19
                            
                        Targets and removes
                        unwanted impurities
                    
 
                                Impurities
99.32 % *
Image of top result subject
 
                            Sunscreen (physical)
96.84 % *
 
                            Complexion Makeup
95.84 % *
 
                                Ultra Fine Dust
99.31 % **
Image of top test result
                        Washes away dirt, sunscreen, makeup and 
                        fine dusts in one cleanse.
                    
                        *Test Conducted by P&K Skin Research Center
                        Clinical Result of 31 adult female women aged 20-49/ Period: 24.05.20-24.06.19
                        **AMOREPACIFIC Research Lab In-vitro test result on ultra-fine dust cleansing efficacy
                    
 
                            
                                Gentle but Effective Cleansing
                                Proven through Survey!
                            
Cleansing Efficacy
100 %
Agreed skin felt fully clean after one use
96 %
Agreed formula leaves skin feeling clean without residue
96 %
Agreed makeup was removed in one cleanse
Low-irritation
100 %
Agreed product doesn't sensitize my skin
100 %
Agreed product doesn't burn my eyes
100 %
Agreed product feels mild/gentle on the skin
                                Test Conducted by Dermapro 
                                Clinical Result of 31 adult female women aged 20-40/ 
                                Period: 24.07.08-24.08.09
                            
 
                                    Before Use
 
                                    Right after use
                                *Image was taken separately to help customer’s understanding, 
                                efficacy may vary from person to person.
                            
                                Micellar Technology specialized
                                to remove makeup & sunscreen
                            
Lipophilic tail (likes oil)
Easy for oil to permeate
 
                            Hydrophilic head
(likes water)
Easy for water to permeate
Step 1
                                            Targets complexion
                                            makeup
                                            & sunscreen on skin
                                        
 
                                        
                                            Sunscreen/
                                            Foundation
                                        
Step 2
                                            Attaches to makeup
                                            & sunscreen particles
                                        
 
                                    Step 3
                                            Lifts away makeup 
                                            & sunscreen 
                                            when washed with water
                                        
 
                                    
                        Made up of 77% skincare ingredients
                        for even more moisturized &
                        radiant skin after cleansing
                    
Moisture Level
 
                        15.16%
Moisture Level 
Increase
                        Test Conducted by P&K Skin Research Center / 
                        Clinical Result of 31 adult female women ages 20-49 / Period: 24.05.20-06.19
                    
*Satisfaction survey result after 4 weeks
                                
                                    Blue Hyaluronic Acid + 
                                    Amino Acid Complex+
                                    Allantoin
                                
                                Laneige’s moisturizing recipe
                                for non-stripping, 
                                yet hydrating cleansing
                            
                                        Blue 
                                        Hyaluronic Acid 
                                    
Powerful 
Moisturizing
 
                                        Allantoin
Soothing
 
                                        
                                        Amino-Acid
                                        Complex
                                    
Moisture Barrier 
Protection
 
                                        
                                
                                    Hydrating gel texture is 
                                    formulated to effortlessly glide 
                                    onto dry skin
                                 before washing off 
                                for a deep, thorough cleanse.
                            
 
                            96 % *
                                    “Feels like skin care absorbs 
                                    better after use.”
                                
*Satisfaction survey result after 4 weeks
 
                            
                                Hydrating gel transforms
                                into a luxurious and creamy foam
                            
How to use on wet hands
Wet hands & face for a creamy lather
How to use on dry hands
Dry hands & face for effective makeup removal
1. As a daily cleanser
                                        Massage 1-2 pumps of product onto wet skin 
                                        and rinse thoroughly with water.
                                    
2. To remove complexion makeup
                                        Massage 2-3 pumps of product onto dry skin first,
                                        then emulsify with water and rinse thoroughly.
                                    
                                Low-irritation cleanser
                                suitable for sensitive skin
                            
 
                                     
                                    
                                            Tested on
                                            Sensitive Skin
                                        
 
                                    
                                            Ophthalmologist
                                            Tested
                                        
                                            (Suitable for contact lens
                                            wearers and use around eyes)
                                        
 
                                    
                                            Hypo-allergenic
                                            Tested
                                        
 
                                    
                                            Dermatologically
                                            Tested
                                        
 
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