Ingredient
WATER BANK
IS THE ANSWER
YOUR BARRIER-BOOSTING CHOICE
FOR HYDRATED SKIN
WATER BANK
Gentle Gel Cleanser
PROTECT YOUR SKIN
WITH EVERY WASH
A pH 5.0, non-drying gel cleanser formulated to
remove daily makeup and sunscreen
while keeping skin balanced, hydrated, and resilient
Your Skin’s Daily Protection
pH 5.0
Gentle cleansing meets
barrier support
Barrier Protection + Makeup Removing
What makes a healthy barrier?
Slightly acidic acid mantle(pH)
Imbalanced
Skin pH
Dryness or
excess oil
Slightly acidic
Skin pH
Healthy and
hydrated
When is our skin hydrated and healthy?
pH 4.5~5.5 slightly acidic state
Healty skin
Acidic
Oily skin
Alkaline
Dry & sensitive skin
Moisture Barrier
Strengthening
*Decrease in skin
moisture loss
after 4 weeks
*TEWL=Trans-epidermal
Water Loss
Healthy skin pH
Maintenance
*No remarkable change
before
and after
facial cleansing
Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women aged 20-49 /
Period: 24.05.20-06.19
+ 93 %
Agreed skin
moisture barrier
feels healthier
+ 90 %
Agreed cleanser cleanses
without
compromising
the
moisture level
+ 87 %
Agreed skin
felt
less
prone to
bad
skin condition*
*Dryness, flakiness
Based on the self-assessment survey portion of a 4 week
Clinical study on 31 women ages 20-49
Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women aged 20-49/
Period: 24.05.20-24.06.19
Targets and removes
unwanted impurities
Impurities
99.32 % *
Image of top result subject
Sunscreen (physical)
96.84 % *
Complexion Makeup
95.84 % *
Ultra Fine Dust
99.31 % **
Image of top test result
Washes away dirt, sunscreen, makeup and
fine dusts in one cleanse.
*Test Conducted by P&K Skin Research Center
Clinical Result of 31 adult female women aged 20-49/ Period: 24.05.20-24.06.19
**AMOREPACIFIC Research Lab In-vitro test result on ultra-fine dust cleansing efficacy
Gentle but Effective Cleansing
Proven through Survey!
Cleansing Efficacy
100 %
Agreed skin felt fully clean after one use
96 %
Agreed formula leaves skin feeling clean without residue
96 %
Agreed makeup was removed in one cleanse
Low-irritation
100 %
Agreed product doesn't sensitize my skin
100 %
Agreed product doesn't burn my eyes
100 %
Agreed product feels mild/gentle on the skin
Test Conducted by Dermapro
Clinical Result of 31 adult female women aged 20-40/
Period: 24.07.08-24.08.09
Before Use
Right after use
*Image was taken separately to help customer’s understanding,
efficacy may vary from person to person.
Micellar Technology specialized
to remove makeup & sunscreen
Lipophilic tail (likes oil)
Easy for oil to permeate
Hydrophillic head
(likes water)
Easy for water to permeate
Step 1
Targets complexion
makeup
& sunscreen on skin
Sunscreen/
Foundation
Step 2
Attaches to makeup
& sunscreen particles
Step 3
Lifts away makeup
& sunscreen
when washed with water
Made up of 77% skincare ingredients
for even more moisturized &
radiant skin after cleansing
Moisture Level
15.16%
Moisture Level
Increase
Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women ages 20-49 / Period: 24.05.20-06.19
*Satisfaction survey result after 4 weeks
Blue Hyaluronic Acid +
Amino Acid Complex+
Allantoin
Laneige’s moisturizing recipe
for non-stripping,
yet hydrating cleansing
Blue
Hyaluronic Acid
Powerful
Moisturizing
Allantoin
Soothing
Amino-Acid
Complex
Moisture Barrier
Protection
Hydrating gel texture is
formulated to effortlessly glide
onto dry skin
before washing off
for a deep, thorough cleanse.
96 % *
“Feels like skin care absorbs
better after use.”
*Satisfaction survey result after 4 weeks
Hydrating gel transforms
into a luxurious and creamy foam
How to use on wet hands
Wet hands & face for a creamy lather
How to use on dry hands
Dry hands & face for effective makeup removal
1. As a daily cleanser
Massage 1-2 pumps of product onto wet skin
and rinse thoroughly with water.
2. To remove complexion makeup
Massage 2-3 pumps of product onto dry skin first,
then emulsify with water and rinse thoroughly.
Low-irritation cleanser
suitable for sensitive skin
Tested on
Sensitive Skin
Ophthalmologist
Tested
(Suitable for contact lens
wearers and use around eyes)
Hypo-allergenic
Tested
Dermatologically
Tested
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